Семантика і прагматика гри в англомовних та україномовних газетних заголовках: зіставний аспект

Abstract

The aim of the paper is to reveal pragmasemantic chracteristics of language games in English and Ukrainian newspaper headlines from a contrastive perspective. The aim set involves solving the following tasks: - to bring out essential features of the headline as a component of the journalistic text; - to outline major types of the present-day English and Ukrainian newspaper headlines; - to examine dominant functions of the present-day English and Ukrainian newspaper headlines; - to reveal the specifics of language game as a communicative strategy represented in the present-day English and Ukrainian newspaper headlines; - to analyze the ludic strategy of creating tension through language games in English and Ukrainian newspaper headlines, using the contrastive aspect; - analyze the ludic strategy of creating the effect of increased anticipation through language game in English and Ukrainian newspaper headlines, using the contrastive aspect; - analyze the ludic strategy of creating the effect of false expectation through language game in English and Ukrainian newspaper headlines, using the contrastive aspect.