Мультимодальний аспект конструювання ідентичності влогера в сучасному англомовному дискурсі YouTube

Abstract

The aim of the thesis is to analyze blogging as a means of social communication. The tasks are determined by the purpose of our work and consist in that, to: 1. To clarify the theoretical and methodological approaches to the study of the video blockosphere as an object of sociological analysis. 2. Remove the specifics of YouTube. 3. Analyze the role of the Internet environment for socialization with a different level of inclusion in video blocking. 4. Match the typology of English vloggers in YouTube discourse The tasks set determined the use of the following research methods in the work: the method of observation of the linguistic material; method of classification of the collected language material; method of scientific description and analysis.