Exploring the relationships between demand attitudes and the supply amount in consumer-driven supply chain for FMCG

Abstract

The development of the retail market in Ukraine and in the world requires the improvement of methods and models of effective interaction of supply and demand in the supply chain for the purchase of goods of daily demand. The article presents an integrated method for demand driven supply chain management at the distribution stage for FMCG (Fast moving consumer goods). The influence of end-consumers and demand on the functioning of the logistics system has been investigated. The approach is based on systems analysis, which shows the interdependence of the parameters of the logistics system and the consumption system. The approach takes into account the parameters of consumers and the logistics system and is an extension of knowledge on the use of consumer-oriented approach in the logistics system (demand-driven supply chain). The obtained results can be used in planning and organizing a modern demand driven supply chain.