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dc.contributor.author Savchuk, Viktoriia
dc.date.accessioned 2019-11-26T12:30:22Z
dc.date.available 2019-11-26T12:30:22Z
dc.date.issued 2019
dc.identifier.citation Savchuk V. Lexico-grammatical and stylistic aspects of English advertising slogans: Master’s Qualification Paper/ V. Savchuk; Research Adviser Kyrychenko I. S.; KNLU. - K., 2019. - 97 P. = Савчук В. В. Лексико-граматичні та стилістичні особливості англомовних рекламних слоганів: кваліфікаційна робота магістра з лінгвістики/ В. В. Савчук; наук. кер. Кириченко І. С.; Київ. нац. лінгв. ун-т. - К., 2019. - 97 с. en_US
dc.identifier.uri http://rep.knlu.edu.ua/xmlui/handle/787878787/529
dc.description.abstract The aim of this paper is to reveal common lexical, grammatical, and stylistic features of the modern English advertising slogans, as well as their linguistic iconicity. The aim is interconnected with the following tasks to resolve: • to give the general outline of the modern advertising discourse and summarize its theoretical background; • to determine major prototypical features of the present-day advertising discourse; • to clarify types of the modern English advertising discourse; • to examine the notion of the advertising slogan from different perspectives; • to define the functions of advertising slogans and their pragmatic aim; • to trace the paralinguistic nature of advertising slogans; • to reveal lexical and grammatical features of the English advertising slogans; • to identify major stylistic devices used in English advertising slogans on the lexical, morphological and syntactical levels; • to analyze the linguistic iconicity of the modern advertising slogans in English. en_US
dc.language.iso en en_US
dc.subject advertising discourse en_US
dc.subject advertising slogan en_US
dc.subject lexico-grammatical aspects en_US
dc.subject stylistic features en_US
dc.title Lexico-grammatical and stylistic aspects of English advertising slogans en_US
dc.title.alternative Лексико-граматичні та стилістичні особливості англомовних рекламних слоганів en_US
dc.type Book en_US


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