Fashion as a tourist attraction in the context of sustainable development: historical trends and prospects for countries

Abstract

The article examines the phenomenon of fashion tourism as a component of creative industries and a tool for sustainable development. The purpose of the article is to explore the role of fashion as a tourist attraction in the context of sustainable development. The methodological basis of the study was a systematic and interdisciplinary approach, which made it possible to consider fashion tourism in relation to cultural, creative, shopping tourism and concepts of sustainable development. Scientific novelty. Based on an analysis of international practices, the potential of fashion as a tourist attraction that combines economic benefits, cultural value and the preservation of local identity has been identified. The main threats to the sustainable development of this area were identified: cultural appropriation, the digital divide, gender inequality, environmental challenges, unequal access to the market, and a lack of political support. Cross-sectoral solutions are proposed at the level of policy, management, education and digital transformation. Particular attention is paid to the circular economy, intellectual property protection and support for local artisans. Conclusions. The results of the study demonstrate the role of fashion tourism as a means of cultural dialogue and social development. It was determined that a comprehensive approach – a combination of ethical design, responsible consumption and cultural sensitivity – can turn fashion tourism into an effective tool for social, economic and cultural growth. Based on an analysis of global practices, it can be argued that the potential of fashion tourism as a driver of sustainable development is significant, but its implementation is only possible if a number of challenges are overcome: the commercialisation of traditions, digital inequality, environmental pressure, gender discrimination and a lack of political will. This requires the implementation of multi-level strategies – from supporting local creators and artisans to developing digital platforms, legislating intellectual property protection, and promoting the circular economy.