Словесне і візуальне в сучасних англомовних туристичних буклетах: стилістичний інтерфейс

Abstract

The paper aims to reveal the specificity of verbal and visual in English tourist guidebooks, viewed in their interaction. The material of the study includes 10 English tourist guidebooks of three European cities: Cracow, Vienna, and Barcelona (the total of 343 pages). The following methods were employed in the course of research: the method of semantic stylistic analysis, that of multimodal analysis, narrative-semiotic analysis in terms of isotopies, and meta-analysis. The novelty of the research consists in singling out and systematizing stylistic features of English tourist guidebooks, distinguishing the main types of verbal isotopy in such guides and revealing the tendencies in the interaction of verbal and visual in the guidebooks under analysis.