Стилістика сучасних англомовних фешн-текстів у мультимодальному та рецептивному висвітленні

Abstract

The aim of the paper is to define stylistic features of contemporary English fashion texts through their close multimodal analysis with regard to the receptive perspective: The aim of this study is achieved by the following tasks: - to clarify theoretical grounds for the interaction of multimodality and stylistics; - to discover the specifics of the fashion text as a multimodal phenomenon; - to elaborate on the classification of modern English fashion texts; - to identify semiotic modes that construe the meanings of contemporary English fashion texts; - to explain the role of various semiotic modes in meaning-making in contemporary English fashion texts; - to specify the intertwining of stylistics, psychology and marketing; - to characterize the target audience of modern English fashion texts; - to figure out the multimodal impact on the addressee of contemporary English fashion texts.