Abstract:
The aim of the paper is to define stylistic features of contemporary English fashion texts through their close multimodal analysis with regard to the receptive perspective:
The aim of this study is achieved by the following tasks: - to clarify theoretical grounds for the interaction of multimodality and stylistics; - to discover the specifics of the fashion text as a multimodal phenomenon; - to elaborate on the classification of modern English fashion texts; - to identify semiotic modes that construe the meanings of contemporary English fashion texts; - to explain the role of various semiotic modes in meaning-making in contemporary English fashion texts; - to specify the intertwining of stylistics, psychology and marketing; - to characterize the target audience of modern English fashion texts; - to figure out the multimodal impact on the addressee of contemporary English fashion texts.
