Abstract:
The purpose of the work is to analyze the features of the political discourse to clarify the image of the native country in Ukraine and Great Britain. Achieving the goal involves solving such tasks as the definition of the concept of "discourse", the definition of the concept of "political discourse" and the study of its features, the study of the modern political discourse of the Ukrainian mass media and the limitations of its formation and further development, the study of the Ukrainian institutional political discourse in communicative cognitive aspect and the study of the English political discourse.