Стилістичні відмінності англо-американської та української реклами

Abstract

The aim of this research is to explore stylistic features that differentiate English and Ukrainian advertising discourse with regard to the cultural contexts. The theoretical significance of my work can be explained by the fact that my research reviews and analyzes information about stylistic differences of advertising discourse in Anglo-American and Ukrainian cultures. This will provide valuable insights into the ways that language and culture shape advertising practices and strategies in different contexts. The research methods are semantico-stylistic, contextual and interpretative, as well as elements of contrastive analysis.