Лексико-стилістичні та функціональні аспекти перекладу англомовних рекламних текстів

Abstract

This coursework aims to explore the lexical-stylistic and functional aspects of translation in English-language advertising texts. Advertising is an essential aspect of modern communication, and the translation of advertising texts across languages is crucial for international marketing strategies. However, the translation of advertising texts poses several challenges, including cultural, linguistic, and stylistic differences between languages.