Abstract:
The paper generalizes the essence and identifies the features of potential management
of a tourist enterprise. A study of the current state of use of the potential and efficiency
of development of tourist enterprises of Ukraine. The analysis of factors of influence on formation
of potential of development of the enterprises of tourist branch of Ukraine in the conditions
of pandemic COVID-19 is carried out. Development of directions of improvement and increase
of efficiency of management of potential of development of the tourist enterprises of Ukraine
is presented.
