Abstract:
The purpose of the study is to scientific approaches to the concept of "tourist potential"
and its essence. Tourism potential is a unique feature of Ukraine that can be used to improve
the socio-economic situation of the local population and the country as a whole through revenues
from the tourism industry to state and local budgets, as well as to consolidate the population
through tourism cooperation between different regions of Ukraine and create positive tourist image
of the country. The generalization of foreign experience of state management of tourism potential
formation allowed to offer for implementation tried and recognized by the international community
public administration practices of tourism potential formation and to formulate practical
recommendations on tourism potential formation in the direction of domestic tourism development.
