Abstract:
The purpose of the work is due to the uncertainty and multiplicity of most scientific approaches to the study and
evaluation of the investment design process as a tool for the implementation of the investment activity of the enter prise. The article deals with the economic content of the investment project as an instrument for the implementation
of the investment activity of the enterprise, reveals its essential components, and summarizes the main theoretical
approaches to evaluating the feasibility and efficiency of investment projects. The classification of the main types of
innovation and investment activity of the enterprise is carried out; the degree of project sensitivity to risk is estimated,
as well as formulas for the analysis of systems of discount and statistical indicators of net income, profitability index,
internal rate of return, and index of profitability and payback period of investments are presented.
