Стилістичні функції абстрактних іменників в англійських рекламних текстах

Abstract

The aim of this research is to identify the typology of the stylistic functions of abstract nouns in English advertisements. Tasks: ● to define and describe the main terms; ● to identify and categorize the stylistic functions of abstract nouns in English advertisements; ● to provide specific examples of advertisements to illustrate the stylistic functions of abstract nouns; ● to evaluate the effectiveness of linguistic means used in advertisements. The practical value: The findings of this research will have practical implications for advertisers, copywriters, and marketing professionals. By understanding the stylistic functions of abstract nouns, practitioners can enhance the effectiveness of their advertising campaigns and better engage with target audiences.