Гендерний аспект мовлення у сучасному англомовному медійному дискурсі

Abstract

Definition of the research aim and objectives. To analyze gender aspect in English mass media discourse. The main objectives:1.To reveal the meaning of the term «gender».2.To describe the main gender tactics and strategies.3.To characterize linguistic features of English media discourse.4.To define peculiarities of text analysis in advertising discourse.5.To analyze gender tactics and strategies in mass media