Abstract:
The aimof the work is to reveal the main methods and techniques of emotional language used for the sake of manipulation in Modern English Fashion discourse.To achieve the aim of the research it is necessary to solve the following objectives: 6•to describe emotive language as an object of modern linguistics; •to define language means of expressing emotions;•to characterize the significant features of manipulation; •to determine the mechanisms and techniques of speech manipulation•to analyze the pragmatic effect of eliciting emotions by fashion brands. Structurally, the master thesis consists of Introduction, three Chapters with six Subsections, General Conclusions, Resume and List of References.
