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Cognitive rhetoric of effect: energy flow as a means of persuasion in inaugurals

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dc.contributor.author Potapenko, Serhiy
dc.date.accessioned 2021-04-07T13:21:28Z
dc.date.available 2021-04-07T13:21:28Z
dc.date.issued 2016
dc.identifier.citation Potapenko S. Cognitive rhetoric of effect: energy flow as a means of persuasion in inaugurals / S. Potapenko // Topics in Linguistics – 2016. - 17(2) - Р. 12-25. en_US
dc.identifier.uri http://rep.knlu.edu.ua/xmlui/handle/787878787/1404
dc.description.abstract Cognitive rhetoric of effect deals with creating a referent’s favourable image throughout four text-forming stages: invention (looking for arguments); disposition (argument arrangement); elocution (verbal ornamentation); and performance, combining the ancient canons of memory and delivery. The cognitive procedures of rhetoric of effect rest on conceptual structures of sensory-motor origin: image schemas, i.e. recurring dynamic patterns of our perceptual interactions and motor programmes (Johnson, 1987, p.xiv), and force dynamics, i.e. a semantic category in the realm of physical force generalized into domains of internal psychological relationships and social interactions (Talmy, 2000, p.409). The embedding of sensory-motor structures into the text-forming stages reveals that cognitive rhetorical effects are created by managing the energy flow, which consists of force and motion transformations denoted by particular linguistic units. The phenomenon is exemplified by the analysis of the way impressions of freedom celebration and freedom defence are formedin the inaugurals of J.F. Kennedy (1961) and G.W. Bush (2005) respectively. en_US
dc.language.iso other en_US
dc.publisher Topics in Linguistics en_US
dc.relation.ispartofseries 17(2);
dc.subject cognitive rhetoric of effect en_US
dc.subject ethos en_US
dc.subject image schema en_US
dc.subject force dynamics en_US
dc.subject inaug en_US
dc.title Cognitive rhetoric of effect: energy flow as a means of persuasion in inaugurals en_US
dc.type Article en_US


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