Викликання емоцій як засіб маніпуляції у сучасному англомовному рекламному дискурсі (на матеріалі реклами космецевтичних та медичних препаратів)

Abstract

The aim of the work is to provide a linguistic description of manipulative tactics and techniques in advertising of OTC drugs and cosmeceuticals. Achieving this goal involves meeting the following objectives: to provide a brief overview of the scientific literature on the study of speech manipulation in advertising; to identify and describe the tactics of speech manipulation in advertising of cosmeceuticals and OTC drugs; to identify and analyze the specifics of the linguistic design of emotional manipulation in advertising of cosmeceuticals and OTC drugs.