Зіставний аналіз застосування стратегій емоційного впливу у англомовній та україномовній соціальній рекламі

Abstract

The aim of the work is to reveal and compare the main features and emotion evoking techniques used in modern Ukraininan and English social advertisements. To achieve the aim put forward in the research it is necessary to solve the following tasks: – to describe language means as a fundamental basis of emotions; – to define and characterize the significant features of English and Ukrainian social advertising discourse; – to determine the features and techniques of emotional advertising in the contrasted languages.