Короткий опис(реферат):
The purpose of the study is to identify and characterize the aspects of influence
on human consciousness that highlight the relationship between language and
consciousness when it comes to understanding, perception and interpretation of text
and/or image.
To achieve this goal, it is necessary to fulfil the following tasks:
- define the concept of advertising, its types, types and functions;
- on the basis of the selected and studied literature to reveal the specifics of
pragmatic manipulation of human consciousness;
- to reveal the specifics of emotional influence on the example of the analysis of
experimental material from the standpoint of various aspects (Qualitative Emotion
Analysis).
