Emotion Evoking as an Effective Tool of Advertising

dc.contributor.author	Мелещенко, Аріна Русланівна
dc.date.accessioned	2023-05-23T11:10:06Z
dc.date.available	2023-05-23T11:10:06Z
dc.date.issued	2023
dc.identifier.citation	Мелещенко А. Р. Emotion Evoking as an Effective Tool of Advertising : курсова робота з іноземної філології / А. Р. Мелещенко ; наук. кер. І. П. Пініч ; Київ. нац. лінгв. ун-т. - К., 2023. - 30 с.	en_US
dc.identifier.uri	http://rep.knlu.edu.ua/xmlui/handle/787878787/3312
dc.description.abstract	The purpose of the study is to identify and characterize the aspects of influence on human consciousness that highlight the relationship between language and consciousness when it comes to understanding, perception and interpretation of text and/or image. To achieve this goal, it is necessary to fulfil the following tasks: - define the concept of advertising, its types, types and functions; - on the basis of the selected and studied literature to reveal the specifics of pragmatic manipulation of human consciousness; - to reveal the specifics of emotional influence on the example of the analysis of experimental material from the standpoint of various aspects (Qualitative Emotion Analysis).	en_US
dc.language.iso	en	en_US
dc.title	Emotion Evoking as an Effective Tool of Advertising	en_US
dc.type	Other	en_US