Abstract:
Aim: The aim of this term paper is to study the use of emotional appeal strategies in
modern English political discourse, with a specific focus on inaugural speeches of J.
Biden and D. Trump. Tasks: The aim of this research is achieved by solving the following tasks:
1. To provide theoretical foundations of emotional appeal in political discourse.
2. To study the significance of generating emotional appeal.
3. To define specific features and tendencies of modern English political
discourse.
4. To analyse the use of emotive language in modern English political discourse.
5. To conduct a case study of inaugural speeches by J. Biden and D. Trump.
6. To analyse the strategic organisation of emotional appeal in the inaugural
addresses of J. Biden and D. Trump.
7. Compare and contrast the use of language means in the emotional appeal of
the inaugural speeches of J. Biden and D. Trump.
8. To assess the effectiveness of language means in achieving the designed
emotional appeal in the inaugural addresses.
