Емоційний вплив у сучасному англомовному політичному дискурсі

Abstract

Aim: The aim of this term paper is to study the use of emotional appeal strategies in modern English political discourse, with a specific focus on inaugural speeches of J. Biden and D. Trump. Tasks: The aim of this research is achieved by solving the following tasks: 1. To provide theoretical foundations of emotional appeal in political discourse. 2. To study the significance of generating emotional appeal. 3. To define specific features and tendencies of modern English political discourse. 4. To analyse the use of emotive language in modern English political discourse. 5. To conduct a case study of inaugural speeches by J. Biden and D. Trump. 6. To analyse the strategic organisation of emotional appeal in the inaugural addresses of J. Biden and D. Trump. 7. Compare and contrast the use of language means in the emotional appeal of the inaugural speeches of J. Biden and D. Trump. 8. To assess the effectiveness of language means in achieving the designed emotional appeal in the inaugural addresses.