Публічний дискурс у різних контекстах: політика, бізнес і публічне мовлення

Abstract

Public discourse plays a crucial role in contemporary society. Political leaders, business professionals, educators, media figures, and ordinary citizens continuously participate in communicative processes that shape public opinion, influence decisionmaking, and construct social realities. Understanding how public discourse functions has therefore become an essential component of modern гуманітарна and communication-oriented education. This textbook, Public Discourse across Contexts: Politics, Business and Public Speaking, introduces students to the major theoretical concepts, rhetorical strategies, and multimodal resources that characterize contemporary public communication. It explores public discourse from both analytical and practical perspectives, combining insights from discourse studies, rhetoric, communication theory, and public speaking.