Abstract:
The object of the research is contemporary Instagram posts, namely the
posts shared by @mcdonalds, @nyxcosmetics, @taramilktea. They are analyzed to
identify verbal and non-verbal semiotic resources selected and combined to
construct their brand identities. The stated profiles were chosen to shed light on
different brand images while comparing similarities in usage of the Instagram
network.
The subject-matter of the paper is linguistic, stylistic, and multimodal
features of contemporary Instagram posts.
The aim of the study is to determine and analyze linguistic and stylistic
features of contemporary English Instagram posts.
