Сучасний англомовний дискурс соціальних мереж: жанрово-стилістичний та мультимодальний аспекти

Abstract

The object of the research is contemporary Instagram posts, namely the posts shared by @mcdonalds, @nyxcosmetics, @taramilktea. They are analyzed to identify verbal and non-verbal semiotic resources selected and combined to construct their brand identities. The stated profiles were chosen to shed light on different brand images while comparing similarities in usage of the Instagram network. The subject-matter of the paper is linguistic, stylistic, and multimodal features of contemporary Instagram posts. The aim of the study is to determine and analyze linguistic and stylistic features of contemporary English Instagram posts.