Abstract:
The purposeof the study is to investigate the patterns of persuasive influence of advertising texts.This purposedetermines the need to address the following research objectives:1)to describe advertising as aspecifickind of discourse;2)to outline and characterize the significant features of Modern English social advertising discourse;
63)to consider the pragmatic effect of advertising on the recipient;4)to identify the main persuasive strategies of advertising.5)to determine the lingual means of persuasive advertising
