Тактики переконання у емоційному зверненні сучасної англомовної соціальної реклами

Abstract

The purposeof the study is to investigate the patterns of persuasive influence of advertising texts.This purposedetermines the need to address the following research objectives:1)to describe advertising as aspecifickind of discourse;2)to outline and characterize the significant features of Modern English social advertising discourse; 63)to consider the pragmatic effect of advertising on the recipient;4)to identify the main persuasive strategies of advertising.5)to determine the lingual means of persuasive advertising