Abstract:
The paper combines extralinguistic and linguistic facets of communicative strategies suggesting four synthesized levels of their application: a complete text of a particular genre subordinated to an overall strategy of achieving the author's goal; strategic sections carrying maximal textual meanings; tactical moves rendering enhanced meaning formed according to discourse patterns; turns guiding the choice of linguistic units with minimal meaning.This approach is applied to a cross-linguistic study of Presidents Trump (2017) and Zelenskyi's (2019) inaugural addresses.