Abstract:
Aim: The aim of the term paper is to research and analyze the main linguistic
means of emotional persuasion in modern media discourse. Tasks: To achieve the research aim, the following tasks will be undertaken:
1) to identify the notion “emotional persuasion” and define its features;
2) to outline the main features of modern media discourse;
3) to study the specifics of emotional persuasion in media discourse;
4) to research phonetic, grammatical and syntactic means of emotional
persuasion in modern English media discourse;
5) to analyze the pragmatic design of emotional persuasion in modern media
discourse.
